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Our People - Practicomm Partners

Mike Masters - Background and Experience

A graduate of Seton Hall University with a Masters in English and a Philosophy Minor, Mike has been involved the advertising and publishing community for over 20 years as a VP of Sales and Marketing. His previous experience for International Data Group, where he worked for 20+ years as VP of Sales for Computerworld and CIO Magazine has given Mike a complete understanding of how the publishing community works and can translate this knowledge to positive results for his clients. In addition, while also at International Data Group, Mike served as VP Associate Publisher on the launch of Webmaster Magazine and website. Prior experience was for Medical Economics Company as District Sales Manager as well as Fisher Stevens, a pharmaceutical marketing company where he worked as Account Executive.

Mike understands the process of dealing with media and is an expert dealing with media negotiations, planning and buying as well as obtaining outstanding merchandising for his clients. His experience at a large New Jersey ad agency as VP New Business rounds out Mike’s experience in marketing and advertising with 8 years of experience dealing with all types of companies, both large and small. 

Working in all phases of marketing and advertising has brought Mike a wealth of expertise to which he brings to Practicomm as well as an element of professionalism to the staff.

Dr. Walter Guarino

Cindy Heaton

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